Hi lovelies,

Before La Sunday Society came to life, there was LB Pout - my little beauty brand baby that I poured so much love into. We launched in 2023 with glosses and beauty essentials, and while I adored what I was creating… something felt off.

It’s hard to explain, but deep down I knew there was more I wanted to say. More I wanted to build. And honestly? I think I was craving something deeper than just products.

I wanted connection.
I wanted meaning.
I wanted a space that felt like home - soft, supportive, a little dreamy, and real.

Looking back, that quiet feeling? That restlessness? That was the beginning of everything.

The Burnout Before the Bloom

If you’ve ever tried to balance a 9-5 and a passion project, you know the drill - it’s exhausting. There aren’t enough hours (or iced coffees) in the day. And while I’ve watched so many amazing entrepreneurs somehow manage it, I just couldn’t.

By the time I got home from work, I was drained. Burnt out. And if I’m being totally honest, I was in a pretty awful environment that made it really hard to show up for myself creatively.

Then, everything shifted.

I lost my job. No warning. No plan B. Just this weird, heavy stillness.

I remember sitting there thinking, “Okay… now what?”

But in that quiet? Something clicked.

Not a big idea. Not a business plan.
Just this pull for something softer. Something that actually felt like me.

(And yes, losing that job? Wildly enough, it turned out to be the best thing that could’ve happened.)

🌷 The Unraveling

For over 10 years, I worked in high-pressure roles - hospitality, events, even coordinating flights on private jets (so cool, right?!). I gave so much of myself to making other people’s dreams happen.

And somewhere along the way, I lost sight of my own.

I don’t regret those years at all - they taught me how to be resilient, how to show up, how to hold space.
But in all honesty, they also broke me. Taught me how easy it is to shrink into roles that don’t actually reflect who you are.

So when that chapter ended, it wasn’t just about losing a job - it felt like a mirror.
For the first time, I asked: What if I built something that felt like me?
Like… truly, unapologetically, me.

🌸 The Spark

La Sunday Society didn’t come to me all at once. It arrived in little moments -
In the rituals I started creating on slow, quiet mornings.
In the women who inspired me.
In the soft, sacred in-between spaces where I was figuring it all out.

It started as a feeling.
A craving for something slower, something intentional.
A place where ambition and softness could co-exist.

It became a digital home. A community. A vibe.
A space where you don’t have to grind yourself into burnout to feel seen.
Where you can rest and still be worthy.
Where softness is celebrated, not seen as weakness.

🌼 What I’m Building

La Sunday Society isn’t just a brand - it’s a whole mood.

It’s women supporting women.
It’s a Sunday state of mind - reflective, romantic, real.
It’s a space for healing and glow-ups, heartbreak and new beginnings, rituals and self-reinvention.

Here’s what’s blooming:

✨ Sundays With Her - heartfelt convos with founders and creatives
✨ Soft girl guides, dreamy digital tools & rituals (coming so soon - I’m giddy)
✨ Features, press, and in-person magic one day soon (can you even imagine?!)

🌿 Where I’m Going

The truth? I don’t have it all figured out.
And I think that’s okay.

I’m building this alongside you - learning as I go, making space for softness, and trying to show up in ways that feel real and aligned. No pretending. No perfect path.

What I do know is this:
I want to create a community where women feel safe in their softness.
Where we don’t have to pick between rest and ambition.
Where we get to be seen as we are - dreamy, messy, healing, evolving.

I want La Sunday Society to feel like a warm hug in your inbox, a cozy corner of the internet, a best friend’s voice when you need it most.

🕊️ If You’re Reading This…

Thank you.
For being here.
For believing in softness.
For dreaming with me while it’s still early days.

This is just the beginning - but it already feels like home.
And I’m so glad you’re here. 

Until next time, 

     Ashley