Hi lovelies & happy Sunday!

I must admit, there's something so inspiring about a woman who leads with her heart - who builds a brand that not only shines outwardly, but softens the world around them too. This week, we're so excited to feature Chris, the radiant founder of BWC Collective, a space for intentional beauty & wellness.  

From her grounded rituals to her dreamy brunch guest (we were seriously obsessed with this answer), Chris is the soft girl muse we didn't know we needed!

Let's brunch with her, shall we?! 

Okay, let’s start soft, what’s your go-to drink order (coffee, iced latte, tea, matcha, etc )?

…my go to daily is an orange pekoe or earl grey tea (like an old lady ), if I’m out or doing work I love visiting local coffee shops and trying cappuccinos or lattes (hot or iced)

What’s one beauty ritual you never skip — no matter how busy you are?

Skin care! No matter the day or time my AM and PM routine is a must. A great canvas makes for the perfect makeup application!

Do you have a signature lip combo? (We need the details!)

Buckle up! It’s a doozy…Makeup Forever Endless Cacao lip liner (thick along the edges), MAC Honey Love in the center, MAC Squirt Plumping gloss over the honey love in the center and MAC Squirt Plumping glass in Simulation on the outer 👩🏽🍳💋

What’s one item that’s always in your bag?!

Saje Peppermint roller for headaches as a pain killer alternative !

With our latest gloss launch called “Babes who Brunch”, who would your dream brunch guest be??

Myself 20 years ago. I would tell her everything she’s going to go through good or bad is for a reason and be patient. Learn lessons along the way, be kind, love hard and persevere. You will do your very best and it will pay off in so many ways.

What does your perfect Sunday look like?

The house is CLEAN, laundry is done, no makeup brushes to wash!, a nice iced bevi on the patio with the hubby and Ted

Tell us about your business! What inspired you to start? 

BWC Collective is all about Brows, Skin and makeup but so much more in between. It’s about feeling safe in our environment and leaving with more confidence than you came in with. The ultimate feeling is making someone feel good about themselves and beauty confidence comes from within, and illuminates on the outside. From regular brow shaping and maintenance to permanent makeup, teen treatments to chemical peels, in studio makeup, mobile, group classes or 1:1 lessons, we have so much to offer within our Collective.

What’s been your proudest moment as a founder so far?

Everyday I’m so grateful - but I’m especially proud of a current secret project in the works …. Coming SOON! Stay tuned!

And your most humbling lesson? 

That what goes on in the world and the economic climate can deeply impact the beauty industry. While it’s a living for me, it’s the first expense someone may cut out when times are tough.

What’s your favourite way to unwind after a long day?

A nice shower, catching up with my hubby on our day’s, cuddling my doodle-baby Ted and sipping on a hot tea.

What’s a piece of advice you’d give to another woman starting out?

Believe in yourself and don’t second guess. People will disappoint you and want to bring you down but remember who you’re doing it for and YOUR why! Always, always trust your intuition and don’t allow yourself to get taken advantage of more than once (learn the lessons). Comparison is self-sabotaging.

Last one - finish this sentence: “To me, soft living means…”

…to be unbothered and love the life you built. Don’t worry what others thinks and stay in your lane. Sticking true to your core values at the end of each day 🤍

We are SO beyond honoured to have Chris as part of our Sundays with Her!

Whether you’re a bride-to-be, skincare lover, or simply in need of a glow-up, Chris is the girl to call. 💌

You can follow along with Chris' journey on Instagram @bwc_collective
and be sure to stay tuned for more dreamy features right here at La Sunday Society.

Until next time, 

   Ashley